The concept of a secondhand clothing store that benefits charity is new for Moscow. I checked out one that just opened called CharityShop, and here’s what I learned.
It’s near metro Tretyakovskaya/Novokuznetskaya in the center, located at Novokuznetskaya 1. <–map
How it works:
Anyone can shop here or donate their clothes, which must be in new or like-new condition. The shop sorts the clothes, accessories, shoes, and other items, putting them up for sale in their three rooms. They also speak English really well!
The shop aims to employ young people who have come out of orphanage schools and into society, giving them the soft skills they need to go on to another job in retail or fashion. The proceeds from the shop go to the StepUp foundation. Daria Alekseeva, the owner of the shop, told me, “The idea is to make special classes here for them. I have twenty pro-bono experts who are willing to speak with them about style and merchandise.”
What to expect:
The shop carries everything from Karen Millen cocktail gowns to books in German and English, designer shoes, handbags, and ‘mass market’ clothes. Mostly it’s womens’ clothing, but they plan to open a mens’ section if they get enough things. There are two rooms of clothes, one with luxury and high-end items (1500-6000 roubles) and the second is mass-market (150-500 roubles a piece). The room at the front is has a big shelf full of household items and books.
Daria said, “We are the only shop that is independent of a charity organization. We have five to ten partners, Lufthansa donated the books, Media Instinct marketing agency is another partner, now we are trying to set up corporate volunteering days with others.”
Who shops here?
“I like to attract people who don’t actually like charity. Maybe they don’t care about a specific cause, but they want the Gucci bag. So I sell it to them. This helps them find a way to help. We don’t talk about our charity work overtly. We just sell clothes, that’s it. We are a normal shop,” Daria said. She also says that students, young people, and anyone who is open to the idea is welcome to the store.
They announce special new items on Facebook and Vkontakte.
Check it out!